Sales is often viewed as a transactional exchange – a customer exchanges money for a product or service. However, there is a different approach to sales that views it as an opportunity to serve others. This approach, known as sales as servanthood, focuses on the needs of the customer and seeks to fulfill those needs in a way that benefits both the customer and the business.
At the heart of sales as servanthood is the belief that sales is not just about making a sale, but about making a difference in the lives of others.
This means that the salesperson’s primary focus is on the customer’s needs and desires, rather than their own financial gain.
To effectively practice sales as servanthood, a salesperson must have a deep understanding of their products and services, as well as the needs and desires of their customers. This requires listening actively and attentively to the customer, asking questions to clarify their needs, and offering solutions that meet those needs.
In addition to understanding the customer’s needs, a salesperson practicing sales as servanthood must also be able to communicate effectively. This includes the ability to clearly and concisely explain the benefits and features of the products or services being offered, as well as the ability to address any concerns or objections the customer may have.
Sales as servanthood also requires a high level of integrity and honesty. A salesperson practicing this approach must always be truthful and transparent in their interactions with customers, never overstating the benefits or hiding the limitations of a product or service. This level of honesty and integrity builds trust with the customer, which is essential for building long-term relationships.
One of the key benefits of sales as servanthood is that it fosters a culture of customer satisfaction and loyalty. Customers who feel that their needs are being met and that their best interests are being kept in mind are more likely to return for future purchases and to recommend the business to others. This leads to increased customer retention and word-of-mouth marketing, both of which are essential for long-term business success.
Another benefit of sales as servanthood is that it can lead to increased employee satisfaction and retention. Salespeople who are able to see their work as a way to serve others and make a positive difference in the lives of their customers are more likely to find meaning and fulfillment in their work. This can lead to increased motivation, engagement, and loyalty, all of which are essential for the success of any business.
However, it’s important to note that sales as servanthood is not about sacrificing the financial interests of the business. While the focus is on the needs of the customer, the salesperson must also be able to negotiate and close deals that are mutually beneficial for both the customer and the business. This requires a balance of serving the customer’s needs while also ensuring that the business is able to generate the revenue it needs to continue operating and growing.
In conclusion, sales as servanthood is a different approach to sales that focuses on the needs of the customer and seeks to fulfill those needs in a way that benefits both the customer and the business. It requires a deep understanding of the customer’s needs, effective communication, honesty and integrity, and a focus on customer satisfaction and loyalty.
By practicing sales as servanthood, businesses can not only increase customer retention and revenue, but also foster a positive culture and increase employee satisfaction and retention.
*When you find yourself ready, I would love to connect about your sales processes, your sales team, and if we could possibly help you scale your business. Book a no-pitch chat at https://go.oncehub.com/30MinuteCoachingWayne and I look forward to connecting.