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In the mid-20th century, the concept of subliminal advertising captured the imagination of marketers and psychologists alike. It was believed that subtle, hidden messages embedded within advertisements could influence consumer behavior and drive sales. While controversial and widely debated, the practice of subliminal advertising gained popularity during the 1950s to 1980s. This article explores the …

Unveiling the Enigma: Subliminal Advertising in the 1950s to 1980s Read More »

Neuroplasticity, often referred to as brain plasticity, is an intrinsic feature of the human brain that makes learning new skills possible at any stage in life. It provides the biological foundation for change, adaptability, and growth. Let’s delve into the fascinating world of neuroplasticity and how it fuels our ability to acquire and master new …

Harnessing Neuroplasticity: The Brain’s Superpower for Learning New Skills Read More »

Understanding that people base their decisions on past experiences is key to unlocking sales success… In this article, we will explore actionable strategies to help sales professionals capitalize on the influence of past decisions and outcomes, enabling them to sell more effectively and build stronger relationships with prospects. Research and Tailor Your Approach: Before engaging …

Leveraging Past Decisions: Boosting Sales Effectiveness Through Decision-Based Selling Read More »

The art of selling requires a unique blend of skills, tactics, and characteristics to achieve success. Two of the most crucial qualities that sales professionals should cultivate are persistence and determination. In the world of sales, you will encounter numerous challenges, rejections, and setbacks. Embracing these qualities can mean the difference between success and failure. …

Embrace the Power of Persistence and Determination in Your Sales Journey Read More »

Sales Training: Effective sales training is critical to building a successful sales team. A good sales training program should cover a range of topics, including product knowledge, customer service, communication skills, and sales techniques. It’s important to provide training that is tailored to the needs of your sales team, taking into account their experience, skill …

Sales Training That Actually Works! Read More »

Presuppositions are statements or assumptions that are made within a larger context or conversation. In the context of persuasion, presuppositions are used to frame a conversation in a way that leads the listener to a certain conclusion or desired outcome. By using presuppositions effectively, speakers can influence the way their message is received and increase …

Presuppositions Are Powerful In Your Sales Conversations Read More »

Sales presentations can be a great way to showcase your products or services and convince potential customers to choose your business. However, it can be challenging to keep your audience engaged and interested throughout the presentation. One effective way to make your sales presentations more engaging is to use movie clips to illustrate your points …

Using Movie Clips To Help You Persuade Others! Read More »

Persuasion is a powerful tool that can be used in many different settings, including business and personal life. Whether you’re trying to convince a potential customer to buy your product, persuade your boss to give you a raise, or convince your spouse to go on a vacation, knowing how to use persuasion skills effectively can …

Persuasion Skills: How They Work in Business and Personal Life Read More »

Positive intentions and mindset can have a profound impact on one’s success in the workplace. Whether you’re an employee, manager, or business owner, having a positive mindset can help you to achieve your goals, overcome obstacles, and build strong relationships with colleagues and customers alike. At its core, a positive mindset is about adopting a …

The Power of Positive Intentions & Mindset In Business Read More »

by Micheal Cox In the realm of persuasion and influence, Wayne Sutton’s upcoming book, stands out as a groundbreaking work that delves deep into the world of subtle, yet powerful forms of persuasion. Sutton takes readers on an enlightening journey through the hidden mechanisms of influence that shape our thoughts, actions, and decisions, both as …

New Book Review On Wayne’s Upcoming Persuasion & Influence Book Read More »