wayne@yourpersuasioncoach.com

Unveiling the Enigma: Subliminal Advertising in the 1950s to 1980s

In the mid-20th century, the concept of subliminal advertising captured the imagination of marketers and psychologists alike. It was believed that subtle, hidden messages embedded within advertisements could influence consumer behavior and drive sales. While controversial and widely debated, the practice of subliminal advertising gained popularity during the 1950s to 1980s. This article explores the …

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The Titanic or The Life Boat… Selling According To The Current Events

“Appeal to your customer’s need to take risks and participate in adventure in good times. When experiencing bad times, appeal to your clients’ needs for security and safety. it’s up to you to find out from your customer!” – Kevin Hogan Kevin Hogan, Tom Dean Grazios, and so many other professionals are teaching what the …

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Harnessing Neuroplasticity: The Brain’s Superpower for Learning New Skills

Neuroplasticity, often referred to as brain plasticity, is an intrinsic feature of the human brain that makes learning new skills possible at any stage in life. It provides the biological foundation for change, adaptability, and growth. Let’s delve into the fascinating world of neuroplasticity and how it fuels our ability to acquire and master new …

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Leveraging Past Decisions: Boosting Sales Effectiveness Through Decision-Based Selling

Understanding that people base their decisions on past experiences is key to unlocking sales success… In this article, we will explore actionable strategies to help sales professionals capitalize on the influence of past decisions and outcomes, enabling them to sell more effectively and build stronger relationships with prospects. Research and Tailor Your Approach: Before engaging …

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Embrace the Power of Persistence and Determination in Your Sales Journey

The art of selling requires a unique blend of skills, tactics, and characteristics to achieve success. Two of the most crucial qualities that sales professionals should cultivate are persistence and determination. In the world of sales, you will encounter numerous challenges, rejections, and setbacks. Embracing these qualities can mean the difference between success and failure. …

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Presuppositions Are Powerful In Your Sales Conversations

Presuppositions are statements or assumptions that are made within a larger context or conversation. In the context of persuasion, presuppositions are used to frame a conversation in a way that leads the listener to a certain conclusion or desired outcome. By using presuppositions effectively, speakers can influence the way their message is received and increase …

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The Art of Reading Body Language: Your Key to Sales Success

In the world of sales, understanding and responding to your client’s needs is crucial. One often overlooked aspect of effective communication is the ability to read body language. By paying attention to the subtle shifts in physiology, sales professionals can gain valuable insights into their clients’ thoughts and feelings, allowing them to lead the conversation …

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