How To Discover Your Purpose In Your Business & Personal Life!

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“Many people are searching for one great life purpose, but I believe the majority of people have a myriad of life purposes which are all connected to identity and spiritual calling.”

Jane Rollins moved to North Carolina following her divorce and once she moved she bought and sold seven businesses in just twelve years. She bought and sold 12 businesses, most of them at a substantial loss compared to her initial investment. 

Her mistake resulted in almost all of her retirement savings being lost, and also injuring many other people that she had a relationship with. Immediately after the close of her last business venture, and while considering the possibility of a yoga institute and holistic healing center, she hired us.

Luckily, we influenced her to take a step back before she went into debt to open yet another business. So, what led someone to invest, sell, and reinvest… at a loss?

Among the many possible causes, Janice’s was a deep unconscious need to find out what she called her purpose.  

“What’s my life purpose?” 

That was Janice’s dominant unconscious thought and because it was primarily unconscious, she never recognized the trail of loss and chaos she was creating in her decisions.

Have you ever thought to yourself, “What’s my life purpose”?

After you find clarity on your identity, then uncovering your purpose is the next key to your success. However, I would like to add that the world purpose does not have to mean a singular path.

You will notice that I use the word purpose and the word purposes synonymously. I encourage you to consider the two terms synonymous as well. I will explain the reason for this subtlety here with a brief story of one of our clients.

Janice was trying to find her ‘one purpose’ through a marriage, a divorce, and jumping into enough businesses to make anyone lose focus. Therefore, anytime that she did not ‘feel’ that she was moving in her purpose, she would develop an exit strategy and go back into the exploration of this seemingly elusive life purpose.

One of the most powerful influences in our life are our emotions. And, all too often we attach our stronger emotions to some sort of life calling or purpose. Now, although your emotions can be one indicator of a purpose driven life, you must understand that every emotion is simply NOT a divine calling.

I am passionate about areas in my life that I give my attention and time to, yet they are not my life purpose. And, likewise I am sure that you have some strong emotional feelings towards certain causes in your life, yes?

However, would you label every emotional attachment as a calling worthy of your time and energy? 


Once Janice saw this reality she was able to see the power of emotion, fully live in the moments of emotion that were healthy, yet still detach her time and energy when it’s not appropriate to allocate that energy to a certain cause.

When we apply energy and time to a cause that is not in our place of true divine purpose, then we can find ourselves discouraged. Discouragement can often lead to inner conflict, and inner conflict often manifests itself in outer chaos.

Instead of looking for external validation, let’s grasp the idea that our own beliefs and emotions can be valid without needing to seek it outwardly. A person’s energy in an area should never be used as a benchmark to measure his or her beliefs.

So, let’s take a moment and look at your own emotional attachments and energy and if they should be considered a ‘life purpose’ or even part of your life purpose.

As far back as the fourth century BC, Aristotle was thinking about the meaning of life and developing his theory of teleology, which holds that every action has a purpose.

A great many people spend their lives reacting to situations instead of being proactive and defining their inner values and even inner needs. Often, people confuse their purpose with a short-term goal. Some of those who are asking themselves about their purpose do genuinely want to find meaning – but they aren’t sure how.

Researchers have found a link between finding your purpose in life and living a longer life. Recently about 7,000 older adults were surveyed about the relationship between mortality and purpose. Participants who lacked a strong sense of purpose in life were more than twice as likely to die prematurely as those who possessed a sense of purpose. 

The incidences of cardiovascular events such as heart attacks and strokes were also reduced with a sense of purpose. There was no difference in the results regardless of the level of education, the level of income, or the race of the individual. 

So, how did we help Janice stop the elusive search for her ‘one single purpose’, and help her find peace in her journey? We gave her a series of questions that we are about to offer you. 

What makes you angry? 

What really gets you so pissed off that you change your body language, energy level, or even your language?

No, I’m not talking about something that aggravates you. I’m asking you what really makes you angry and you feel you need to speak up or do something?

Take a few minutes and write down your thoughts. Then, ponder on those thoughts for a moment and ask yourself, what else? And, why does this anger you?

Janice was angered by the corruption she witnessed in her local school system. She was upset by the political propaganda she felt the school system was bringing into the educational system. Having three grandchildren in the school system she was furious with the political slant in the school curriculum.  

So, was correcting this her purpose? Or, part of her purpose?  


Maybe not.  

But, it did upset her and caused her to place focus upon it. We will cover more on that in a moment.

What makes you cry?

And for those macho men who can’t admit a tear or two rolling down their face, what makes you sad?

Although she found her anger position rapidly, finding what made her cry took a little more time. Nevertheless, she found it too.

As a result of the loneliness she experienced after divorce, and the end of other relationships, she gained compassion for others. Her heartfelt compassion for those who were grieving a loss of a relationship partner was evident.

So, was correcting this her purpose? Or, part of her purpose? 


Maybe not.

Nonetheless, we need to carefully examine both the areas that evoke anger as well as those that evoke sadness when we examine purpose and destiny.

One of my first coaches believed that what causes us to become angry is something we need to solve on behalf of others. Likewise they taught that the situations that make us cry are the places we are supposed to heal in another’s life.

Angry? Solve it.

Sad? Heal it.

These are wise words I have remembered for years, though it isn’t always universally applicable to everyone. However, it’s worth reflecting on whether any of it resonates with you.

Some people claim a single life purpose, yet most have a multitude of purposes throughout different seasons of their existence in this realm of life…

Here is another crucial key in discovering your purpose and how to walk in it is…

*From our upcoming book 📕 – follow us here for the release date. Also, when you find yourself ready, I would love to connect about your sales processes, your sales team, and if we could possibly help you scale your business. Book a no-pitch chat at and I look forward to connecting.

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