When it comes to sales and persuasion, repetition is not just the mother of learning, but also the guardian angel of your revenue. You might be worried that you’ll sound like a broken record, but don’t worry – being persistent doesn’t mean becoming a parrot. Let’s dive into three key points demonstrating the power of repetition in sales.
Repetition Builds Recognition
We’re all familiar with the concept of branding, but did you know that repetition is a core pillar of effective branding? By consistently repeating your brand’s messaging, logo, colors, and slogans, you make your brand more memorable. A study from the European Journal of Social Psychology found that familiarity developed through repetition can increase the likability of a brand. So go ahead, channel your inner Dory from “Finding Nemo” and just keep swimming – or in this case, just keep repeating.
Repetition Reinforces Message
Have you ever forgotten an important piece of information just because you heard it only once? Repetition in sales works to counteract this forgetfulness. It’s all about subtly reinforcing your sales message until it becomes almost a second nature to your prospect. It’s like training a puppy – repeat a command enough times, and soon it’ll be fetching your slippers faster than you can say “sit!”
Repetition Encourages Action
Studies have shown that repeated messages are more likely to persuade people to take action. According to a study by the Association for Consumer Research, repeated exposure to an advertisement can increase purchase intent.
In fact, an old marketing rule called the “Rule of Seven” suggests that a prospect needs to hear or see your marketing message at least seven times before they take action and buy from you. Just remember, while you’re trying to persuade customers with your product, you don’t want to repeat your pitch so much that they can perform it as a dramatic monologue at their next dinner party.
When it comes to sales and persuasion, repetition is an effective strategy, but it must be done consistently without sounding monotonous. And as we wrap up, let’s remember to keep things fun. After all, we want our prospects to smile when they think of us, not yawn. Just like in life, variety is the spice of sales, but repetition, when used correctly, is the secret sauce that brings it all together. Now, if you didn’t catch that, I could repeat it for you…