The Gift That Keeps Giving… Trust

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In order for a business to be successful, it needs to be able to build trust with its customers. The trust you build with your customers will make them turn to you for advice, buy your products and services again and again, and recommend your business to their family and friends. It is important to understand that customer trust does not come naturally. Customers no longer trust companies as much as they used to, according to HubSpot research. Therefore, building trust is not an easy task. It’s a good thing, however, that there are a few things that your business can do to win your customers’ hearts.

In order to build trust with your customers, here are some tips on how to do it. 

Make sure you are authentic.

Almost nothing can beat authenticity when it comes to winning over your customers. How do we define authenticity? Being honest and open with your customers is essential. Let your customers know who you are instead of hiding behind your company jargon and scripts.

Customers are real people, so encourage your employees to treat them accordingly. Providing your customers with a glimpse into the people behind the brand will help them better connect with you and your team. 

Be able to demonstrate social proof.

In order to build trust with their customers, businesses can use social proof as one of their most powerful strategies. Based on what they see others doing, people will adapt their behavior. It is therefore likely that a person will trust your company if they see that many others do. Customers’ testimonials, case studies, business credentials, user-generated content, and more are examples of social proof. 

If you ask your customers how they feel about your product, it will be easy for you to generate your own social proof. For a chance to be featured on your social media profiles or website, many customers are eager to share their testimonials or photos with you. 

Ensure excellent customer service.

In order to build trust in your brand, you need to offer excellent customer service for your customers. Your customers will feel more at ease when they know that you will be there for them at any time if they face an issue or have a question to ask. In order to improve your customer service game, what can you do to take it to the next level?

You should not only be friendly and go above and beyond for your customers, but you should also make yourself accessible through a variety of channels. When you provide your customers with numerous ways to reach you, such as phone calls, emails, social media messages, live chats, etc., you demonstrate that you can be relied upon.

Be sure to also respond in a timely matter. Speed of response and quality of response. 

Don’t be afraid to ask for customer feedback – and listen to it.

When you want to build trust with your customers, ask them for feedback, as they want to know that they are valued. Use a customer feedback form on your website or send regular surveys to your customers to get their thoughts on all aspects of your business. 

For example, some good questions include:

• Which feature of our product do you like best?

• Which of our products is your least favorite?

• Would you say that our customer support team is easy to contact with regards to your issues?

What would you say to your family and friends about our company? Why or why not?

Make sure you listen to your customers’ feedback and implement their ideas instead of just collecting it. You will demonstrate your appreciation for your customers’ feelings by asking for their feedback and taking their suggestions into consideration. Furthermore, you’ll be able to improve your business in ways that are important to your customers. 

By following these tips for building trust with your customers, you can begin building trusting relationships with them right away. The process of building trust takes time and patience, so don’t expect results right away. You’ll soon have customers who trust you completely if you implement some of these tips and are consistent with them. Customer trust leads to loyal fans, so it is worth investing in building it.

*Feel free to connect with us if you would like to discover some areas that you could build more trust with your clients.  

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