Neuro-Persuasion Tip #75 – Label THEM (your prospects) as Super-Heroes
Labeling theory shows that a person’s behavior is influenced by the words used to describe them…
Studies have shown that these labels turn into self-fulfilling prophecies and when you label someone as intelligent, witty, stupid, having a bad memory, etc. can visibly impact the performance of the person in that area.
This works well in all areas of life. You label someone as a professional, clever, or thoughtful person, they will act consistently with that label. And it’s so easy to do. You can mention it face-to-face, via email, over the phone, even social media.
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